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Sway’s Red Factory Pioneer Bounce Moore Dead at 94: ‘We Will Really Miss His Energy’

Feb 11, 2024
Bob's Red MillBob's Red Mill

Moore’s passing was affirmed on Saturday in a proclamation shared by the organization via virtual entertainment

Weave Moore, organizer behind the entire grain food organization Bounce’s Red Plant has kicked the bucket. He was 94.

An assertion posted on the authority Instagram of Weave’s Red Factory on Saturday declared Moore’s passing and praised his life and “awesome character.”

“It is with crushing sadness that we share the news that our Organizer, Bounce Moore, left this present reality, on Saturday, February 10, 2024,” the assertion read. “He was 94 years of age and loaded with a similar love for healthy food varieties as the day he established Bounce’s Red Factory.”

Close by the message were photographs of Oregon local Moore, including one of the late pioneers wearing a red Bounce’s Red Factory coat. In a subsequent photograph, Moore was joined by his late spouse Charlee, who kicked the bucket in 2018, as they sat together.


“Weave’s enthusiasm, inventiveness, and regard for others will everlastingly move the worker proprietors of Bounce’s Red Plant,” the assertion proceeded. “Furthermore, we will carry on his heritage by carrying healthy food sources to individuals all over the planet.”

Bob’s Red Mill

We will genuinely miss his energy and awesome character,” the message closed.

A last photograph remembered for the post showed a more youthful Moore presenting with a gathering of workers outside his shop Moore’s Flour Plant, which he opened in 1974 in Redding, California, before fostering Sway’s Red Factory.

Agents for Sway’s Red Factory didn’t quickly answer Individuals’ solicitation for input.

Moore was brought into the world in Portland and experienced childhood in Los Angeles, before moving to Redding and afterward Milwaulkie in Oregon, as per Portland Month to month.

His fruitful food vocation started out of a longing for additional well-being cognizant eating from himself and his spouse Charlee, whom he wedded in 1953 in the wake of meeting on a prearranged meet-up the year earlier.

“We expected to change our eating routine,” Moore told Individuals in 2019 of their underlying thoughts. “We turned out to be very fascinated with all entire grain, quality food


Not long after the wedding and beginning a family, Bounce and Charlee opened a stone-ground flour factory in Redding, where they created sound cereals and flours. Moore and Charlee later opened Sway’s Red Plant in Milwaukie in 1978, when Moore was 50. The business zeroed in on selling regular food sources and keeps on flourishing today.

“Assuming that I had my life to live finished, I would have begun way right off the bat around here. You know, I began in my life,” Moore clarified for CBS in a 2020 meeting.

In any case, by 2010, Bounce’s Red Factory had turned into a $100 million organization in which Moore talented to his workers. “They made us a definitive organization that I’m glad for,” he clarified for Individuals in 2019.

Moore additionally talked about this business move with Portland Month to month, making sense of that, “the Holy book says to do unto others as you would have them do unto you. There’s a component of how you treat individuals that intrigued me. Also, partaking in the benefit, partaking in the organization to make things all the more fair and more kindhearted dazzled me, and I had a firm opinion about it.”

Red Factory Pioneer Bounce Moore Dead

At the point when the pandemic came in 2020, the organization saw an outstanding ascent in items sold alongside a slowdown in yeast things, as per Moore, after alarm over food deficiencies and baking gorges during lockdown.

Moore is made due by his three children, Ken, Bounce Jr., and David, nine grandkids and six incredible grandkids


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